Is It The End Of The Fashion Week ?

Why Is Everyone Obsessed With Fashion Week …

Fashion weeks are an exciting time for fashionistas because it offers the chance to show off what has been on the catwalk for the last six months. The fashion industry is always in a state of ever-changing, which means that what was the latest and greatest this week could be old news the following week. When designers are asked to reinvent themselves every year, they end up pushing their designs to the limits, taking risks and going against the grain. Is it really the end of the fashion week? Could brands and designers finally get away with a lot of the hype and excitement that have become synonymous with this highly unpredictable fashion event?


One reason why so many people love to follow fashion weeks is that they offer such an opportunity to see what the latest fashion trends look like. This kind of press provides a rare opportunity to get an inside look at what the fashion world is looking for, while also providing a chance to get inspired by what’s new. This is certainly one of the benefits of watching fashion shows. However, one danger comes with these press events. Designers are not afraid to broadcast their ideas and concepts as early as possible so that everyone has an opportunity to try them out.

Give the audience a chance to test the viability of the new product

This same principle applies to any kind of fashion event or show. In fact, this very principle applies to any kind of designer wear. If a designer is showing off a design concept which he/she hopes will be one of the most popular designs this season, it only makes sense for that designer to let as many people as possible to try the new design on. After all, it’s only fair for the designer to give his/her audience a chance to test the viability of the new concept before it becomes too late to implement it into the design.

By doing this, designers not only ensure that their new collection can be tried on before any big events take place, but they also ensure that potential customers will see the beauty of their design before making a decision to invest in that particular designer brand. 

There are other designers who do not agree with this statement, of course. Some feel that if designers start sharing their ideas too soon, the public will lose interest before they even see the finished product. They argue that there should be plenty of time for the public to test out new designs at fashion weeks and fashion shows. There are even some designers who say that there should be no such thing as a “fashion week” because it does not truly define a season or an event. 

These arguments are quite compelling and they have their points. But it is important to note that there is no real end of the fashion week. On the contrary, the fashion industry goes on and each season brings new designs and new trends. Designers continue to use fashion weeks as a way to generate interest in their upcoming collections and to give designers and customers an opportunity to try on different styles, to shape their ideas and to bring together their personal style. 

It is important to note that there have been some cases where designers have tried to stop the season before it really begins. This happened in the early sixties when designers like Yves Saint Laurent wanted to stop the spring collection before it was even completed. The French fashion house then launched their fall/winter line in January instead of waiting till the summer. The rest of the world soon caught on with the change and now fashion weeks continue well past the summer months. 

About Author /

Digital Consultant and Entrepreneur. Worked for many fashion magazine around the world. Born in Paris - Live between France and West Indies Fashion should to be inclusive! No matter who you were yesterday and who you decide to be today. Learn and keep going 🙌

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